Ahmedabad Doctor Duo Turns Artists, Builds Rs 15 Lakh/Month Art Venture

• 24 April 2025
• Akriti Singh

Who said doctors can’t be artists? Breaking that stereotype with bold brushstrokes are Dr. Apurva and Dr. Saloni Makwana, an Ahmedabad-based couple who traded their white coats for palettes and canvases. Their venture, PaintWaint, is turning the art world on its head—making painting accessible, affordable, and downright fun for people across India.

From Medicine to Masterpieces

Both practicing doctors by training, Apurva and Saloni always had a deep appreciation for the arts. But what started as a weekend hobby soon took on a life of its own. They realized that while many people loved the idea of painting, they often felt held back by fear of not being “good enough,” lack of guidance, or simply not knowing where to start.

That insight sparked the birth of PaintWaint—a DIY art platform that removes all the barriers to painting. No fancy studios, no prior experience, and no expensive classes required. Just a box, a brush, and a burst of creativity.

Art for Everyone

PaintWaint’s magic lies in its simplicity. Each DIY kit includes a pre-sketched canvas, step-by-step instructions, paints, brushes, and everything you need to create a beautiful painting from the comfort of your home. Whether it’s a relaxing solo evening, a date night with a twist, or a family bonding session, PaintWaint turns every occasion into a celebration of color.

Their kits feature a wide range of designs—from serene landscapes to modern art and quirky pop culture references. The goal? To make painting feel less like a daunting skill and more like an enjoyable, therapeutic activity that anyone can do.

A Flourishing Creative Movement

Since its inception, PaintWaint has seen phenomenal growth. What began as a small side project has now evolved into a full-fledged business earning over Rs 15 lakh per month, with customers across the country. Their social media is buzzing with happy customers proudly showing off their creations, and word-of-mouth keeps their orders flowing.

The Makwanas have also tapped into the corporate world, hosting team-building art sessions, workshops, and customized kits for events—bringing creativity into boardrooms and beyond.

A Brush with Purpose

But for Apurva and Saloni, it’s about more than just business. PaintWaint is their way of helping people reconnect—with themselves, with their creativity, and with each other. In a fast-paced, screen-heavy world, their art kits offer a chance to slow down, be present, and create something beautiful.

From doctors to artrepreneurs, the Makwanas are an inspiring example of how following your passion can lead to both personal fulfillment and professional success. And as PaintWaint continues to spread joy one canvas at a time, they’re proving that art truly is for everyone.