🍨 Breaking the Mould: Kiran Shah’s Leap from Legacy to Guilt-Free Glory
- Home
- /
- Blog
🍨 Breaking the Mould: Kiran Shah’s Leap from Legacy to Guilt-Free Glory
- 16 June 2025
- Akriti Singh
When most people inherit a legacy business, they build upon it. But Kiran Shah did the opposite—he walked away from his family’s iconic Apsara Ice Cream brand to chase a bold new dream: reinventing desserts for the health-conscious Indian.
In a country where ice cream usually comes with a side of sugar guilt, Shah saw a growing demand for healthier indulgences. Thus was born Go Zero—a new-age dessert brand that offers low-calorie, high-protein, sugar-free treats for the fitness-loving, mindful eater.
The idea was risky. He was stepping out of a known brand into an untested category. But what Shah lacked in legacy, he made up for in clarity and execution. With a laser-sharp focus on clean labels, natural ingredients, and real nutritional value, Go Zero quickly found fans among urban consumers looking to indulge smartly.
What makes this journey even more remarkable?
-
💼 A lean team of just 35 people
-
📈 ₹100 Cr in ARR (Annual Recurring Revenue) in a few short years
-
📊 Strong D2C (direct-to-consumer) growth via e-commerce and quick commerce platforms
-
🍧 Products that appeal to both the fitness community and mainstream dessert lovers
Kiran’s story is not just about building a brand—it’s about daring to reimagine tradition. Where Apsara represented nostalgia, Go Zero symbolizes innovation, health, and a bold leap into the future.
In today’s saturated market, Go Zero stands out as a dessert brand that doesn't just satisfy cravings—it does so without compromise.
Lesson? Sometimes, the courage to start over is what leads to the sweetest success.
Comments : 0
Drop Your Comment
Recent Blogs
Related Blogs
Bihar Friends Turn Banana Waste into Rs 50 Lakh Turnover Bus...
- 11 July 2022
- Author
Jagat Kalyan said, “I met Satyam and Nitish in college. The three of us became very good friends. We all come from Bihar and that bonded us together when we were studying. When we came to our hom...
Read More
“4 Failed Businesses, ₹50 Lakh Lost” – How This Ludh...
- 10 March 2025
- Akriti Singh
Entrepreneurship is often romanticized, but behind every success story lies countless struggles, failures, and lessons. For one Ludhiana-based couple, the journey to building a premium D2C beauty bran...
Read More
24 YO B.Tech Launches Innovative AI Based Tech Startup To Re...
- 18 March 2025
- Akriti Singh
In a remarkable blend of technology and compassion, a 24-year-old B.Tech graduate has launched an AI-powered startup aimed at reuniting missing individuals with their families. Leveraging the latest a...
Read More