Dark Elafi – The Journey of an Perfume Brand
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Dark Elafi – The Journey of an Perfume Brand
- 03 April 2025
- Akriti Singh
Every successful startup begins with a vision, and for Arafat Alam Khan, that vision was Dark Elafi—a premium Indian perfume brand.
During his training at The AppWorks, Arafat was inspired to create something of his own. His passion led him to the world of perfumery, and he decided to launch a brand that would stand out in the market. To establish a strong online presence, he sought expert guidance from Startupify.co.in.
The journey began with branding, and the name "Dark Elafi – An Indian Perfume" was born. To bring his vision to life, he collaborated with AppWorks Technologies to design a stunning, user-friendly website that would showcase his products in the best light.
But a great product needs visibility. With Startupify’s strategic marketing support, Arafat successfully positioned Dark Elafi in the market, ensuring that perfume enthusiasts across India recognized and appreciated his brand.
From a simple idea to a thriving startup, Dark Elafi is a testament to the power of ambition, innovation, and the right guidance. More than just a fragrance, it’s a celebration of Indian elegance and craftsmanship
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