From Idea to ₹30 Cr in 2 Years: How GREE Is Sticking to Success with Just 25 Employees
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From Idea to ₹30 Cr in 2 Years: How GREE Is Sticking to Success with Just 25 Employees
- 30 July 2025
- Akriti Singh
In 2022, Chennai-based entrepreneur Kunal Bhandari launched a modest startup named GREE. Just two years later, GREE has become a ₹30 crore turnover brand in the competitive adhesives and DIY home repair space — all with a team of just 25 employees.
So what’s the secret sauce? Kunal says it best: “I let the product do the marketing.”
GREE has gained rapid traction by focusing on what truly matters — delivering high-quality, easy-to-use, and affordable sealants and adhesives for Indian homes. With DIY culture slowly growing in India, GREE has positioned itself as a go-to solution for everyday fixes, from sealing cracks to waterproofing bathrooms.
Unlike most brands that rely on heavy advertising budgets, GREE has grown organically through word of mouth, product performance, and customer satisfaction. Their success story is a testament to the idea that great products, when built with purpose, can market themselves.
From a startup idea to a thriving brand, GREE is proof that you don’t need a massive team or big ad spends — just the right vision, execution, and trust in your product.
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