💫 Meet the Power Couple Behind Dot & Key: From Side Hustle to ₹198 Cr Skincare Sensation
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💫 Meet the Power Couple Behind Dot & Key: From Side Hustle to ₹198 Cr Skincare Sensation
- 05 June 2025
- Akriti Singh
What happens when passion meets persistence? You get Dot & Key—a homegrown skincare brand that started as a side hustle and grew into a ₹198 crore beauty powerhouse.
Founded by Kolkata-based couple Ankur and Paridhi Aggarwal, Dot & Key was born from their shared frustration with the lack of clean, effective, and fun skincare products in the Indian market. With a clear focus on science-backed ingredients, attractive packaging, and consumer trust, they built a brand that resonated with India's new-age beauty consumers.
💡 The turning point? A strategic acquisition by Nykaa, one of India’s biggest beauty platforms, which catapulted Dot & Key into the national spotlight.
Today, Dot & Key is not just another skincare label—it's a story of:
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💼 Smart branding
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🧪 Product innovation
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💖 Founders' synergy
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📈 Disruptive D2C strategies
From Bootstrapping to boardrooms, the duo proved that building a category-defining brand in India’s crowded beauty space is possible—with the right formula.
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