đź’„ Sugar Cosmetics: The Sweet Rise of an Indian Beauty Brand
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đź’„ Sugar Cosmetics: The Sweet Rise of an Indian Beauty Brand
- 10 June 2025
- Akriti Singh
In 2015, Vineeta Singh and Kaushik Mukherjee launched Sugar Cosmetics with a bold vision—to create high-quality, millennial-focused beauty products tailored for Indian skin tones and weather conditions.
It all began when Vineeta, an IIM Ahmedabad alum, noticed a huge gap in the Indian cosmetics market. Most international brands didn’t suit Indian complexions or climate. Armed with data, determination, and direct-to-consumer strategy, Sugar was born as a digital-first brand with powerful branding and smart influencer marketing.
What set Sugar apart?
👉 Bold shades, cruelty-free products, and smart packaging—all at an affordable price.
From being an online-only brand to now having 150+ stores across India and a strong international presence, Sugar Cosmetics has become one of India’s leading beauty disruptors.
Their story is not just about makeup—it's about persistence, innovation, and understanding the modern Indian woman.
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